SYSPRO's Path to Market Force Status Traced in TEC Article

P.J. Jakovljevic Reveals How SYSPRO "Sheds Obscurity to Become 'Simply Smarter' Vendor"

COSTA MESA, Calif. - March 4, 2013 - SYSPRO, the leading global supplier of on-premise, cloud and mobile Business ERP Software for manufacturers and distributors, today announced the publication of an article that traces the rise of SYSPRO from an "obscure" ERP vendor to one that today is ranked among the top ten ERP vendors. Authored by P.J. Jakovljevic, Technology Evaluation Centers (TEC) analyst, the article focuses on how SYSPRO, "known for their genius by customers," has now become known to the "wider prospective buyer pool [and] the software influencer at large."

"SYSPRO has gradually emerged in recent years from its marketing obscurity," notes Jakovljevic. "Web site searches actually produce volumes of influencer/analyst/PR reports, articles, blog posts, and webinars, as well as accompanying industry ERP rankings among the world's top 10–15 SMB ERP Providers," states Jakovljevic in his article entitled, "SYSPRO's Winter '12 Tour—Einstein Getting a Jolt from Espresso."

"The U.S. SYSPRO management team turned up the marketing positioning dial," says Jakovljevic, describing the SYSPRO "Simply Smarter" and Einstein messaging frameworks that have "housed more than five rounds of announcements." He continues: "SYSPRO is a vendor...that develops its own nifty gadgets and functionality, but it often waits for Microsoft's products to get mature...and then it comes up with some great tools on top of it, often outdoing Microsoft."

He continues: "SYSPRO's buyers are frugal SMB manufacturers with limited means," writes Jakovljevic, noting, "Some of SYSPRO's top executives are basically software coders who tinker non-stop, are on Microsoft's pioneer council, and are always getting new 'toys' early. They then personally play with new peek-preview technologies within their sandbox product line, and then pull out the real goodies that best serve their ultra-conservative buyer set by saving and/or making them money."

Jakovljevic goes on to state that he is "really impressed" by the fact that "SYSPRO has always had really powerful user tools for product tailoring to individual user needs." He explains that SYSPRO 7 (currently in preview) expands on this capability by taking the powerful UI, born out of the Power Tailoring and SYSPRO Process Modeling into these two fronts: large-scale customization and a rapid adoption framework.

Jakovljevic sums up his retrospective on SYSPRO: "SYSPRO's offering is a high-class good for its target market, sold at a reasonable price point (thus delivering better value than most of its competitive offerings...hence the company wins innumerable awards each year). It's a small wonder that the vendor has been holding its own in a lousy economic environment in manufacturing and distribution...SYSPRO's marketing savvy of late is additionally helping its cause with prospective customers. Again, not many ERP market influencers and observers have heard of the vendor until a few years ago, when the company finally got its marketing act together.

The Jakovljevic article can be accessed at: http://www.technologyevaluation.com/view_document/report/34463/syspro-s-winter-12-tour-einstein-getting-a-jolt-from-espresso.html About Technology Evaluation Centers Technology Evaluation Centers (TEC) helps private- and public-sector organizations choose the best enterprise software solutions for their unique business needs – quickly, impartially and cost-effectively.

About SYSPRO

SYSPRO is one of the longest standing and largest independent, international providers of ERP systems for mid-market manufacturers and distributors worldwide. SYSPRO has for more than 30 years delivered on its promise to provide thousands of its customers globally with the tools required to effectively operate and compete. Backed by a truly dedicated and professional team of employees and partners around the world, the company's ability to innovate and develop technologies based on the needs of customers is one of the reasons why SYSPRO enjoys one of the highest retention rates in the industry.